Applied Research

Investigating the intersection of socio-technical systems, responsible AI, and the future of work.

Published Research • 2025

Human-AI Collaboration for Enhancing Delivery Workers' Well-Being in the UAE: A Socio-Technical Approach

Topic & Method

Exploring human-AI collaboration in UAE food delivery through qualitative interviews with delivery workers.

Core Stress Themes

  • Traffic & Navigation
  • Financial Instability
  • Lack of Corporate Support
  • Long Working Hours

Practical AI Directions

  • Empathetic Chatbots
  • Predictive Scheduling
  • Fatigue Detection
  • Wearables
  • Stress-Management Tools
Future of WorkSocio-Technical SystemsResponsible AI
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Applied Research • 2020

Support for Business and Preservation of Jobs During the Coronavirus Period

Topic & Method

Investigated and formulated strategic support measures to ensure business continuity and job preservation during the peak of the COVID-19 pandemic.

Core Themes

  • Economic Strategy
  • Business Continuity
  • Job Preservation

Key Outcomes

  • Policy Formulation
  • Crisis Management
  • Stakeholder Alignment
Crisis ManagementEconomic Strategy
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Thought Leadership

External validation, speaking engagements, and sharing knowledge with the community.

Speaker & Expert

Regular contributor, expert, and speaker at major EdTech platforms including Skillbox, ProductStar, and Infourok.

Academic Guest

External expert at MIPT (Moscow Institute of Physics and Technology) lectures, sharing practical applied AI frameworks with students.

Author & Mentor

Product & Venture Writer. Active contributor to the Setka blog, sharing deep-dive insights on product strategy, growth mechanics, and the startup ecosystem with an engaged community of 3,800+ builders and founders.

Education & Certifications

Academic Degrees

Master’s in Innovation and Entrepreneurship

University of Wollongong in Dubai

Bachelor’s in Economics

RANEPA

Professional Certifications

Yandex School of Managers

Yandex

ICP‑APO Agile Product Owner Certificate

ICP‑APO Agile Product Owner Certificate

MTS

Data‑Driven Product Management Simulation

Go Practice

Professional Certificate in Product Management

Product Star

High‑Tech Business Management

High‑Tech Business Management

Stanford × Sber